Program Type (choose one):

• Display or
• Pre-Roll

Target Audience: Winter Sun Seekers

Target Markets (includes all): 

• East of the Mississippi
• Primary DMA's: Atlanta, Boston, Chicago, New York, Philadelphia, Washington, DC. 

Impressions:

• Display: 384,000
• Pre-Roll: 217,000

Platforms included: Accuweather, Weather.com, Weatherbug

Required Assets: See attached specs sheet

Timing:

• Always-on (available July 1 - June 30) 
• Flight date: 4 weeks (partner provides)
• Commitment date: 4 weeks prior to start date (based on signed IO)
• Assets due: 2 weeks from start date (VISIT FLORIDA reserves the right to adjust start date based on receipt of approved assets)

Reporting:

• VISIT FLORIDA will provide standard reporting along with the invoice within 30 days of the end of the campaign

Why Weather Network?

• Weather sites attract users who are actively seeking weather information, which often includes people planning activities or trips. Travel is often weather-dependent or relevant to outdoor activities, advertising on these sites ensures your message reaches a highly targeted audience.

Value:

• VISIT FLORIDA is co-investing 25% of the media cost. Partner pays 75%. 
• This program requires our “in partnership with VISIT FLORIDA” logo on applicable assets. Logo guidelines and logo options can be found here.

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