View Our New Marketing Plan
VISIT FLORIDA's new 2026-2027 Marketing Plan is now available. This annual marketing plan provides a performance review of Florida tourism, which provides more than 130 billion dollars in economic activity to the state each year.
The 2026 Official Florida Vacation Guide
For those who help others plan vacations to and within Florida, we offer bulk shipments of the Official Florida Vacation Guide and Official Florida State Transportation Map. Request your copy of the new 2026 guide!
2026 Flagler Award Winners
Now in its 26th year, the Flagler Awards recognize outstanding tourism marketing initiatives in Florida. This year's award winners were announced at GC26 in West Palm Beach. Winners were recognized in 18 categories and Best in Show at four budget levels.