Type of Program: Digital Billboards

Target Audience: Potential travelers in key target markets

Target Markets: Six markets to choose from:

• Atlanta
• Charlotte
• Chicago
• Dallas
• Nashville
• New York

Estimated Impressions: 

• 2 Market Package: 666,000
• 3 Market Package: 1 million
• 4 Market Package: 1.33 million
• 6 market Package: 1.66 million

Billboard Locations: Inventory is purchased using a programmatic approach. We use a variety of data points to lock-in the most relevant inventory per impressions served. For example, a part of Atlanta with trendier restaurants, museums and art galleries or a wine festival in a brough of Nashville.

Add-on: Mobile Retargeting (Disply or Video)

• Must purchase one of the DOOH packages 
• Retarget mobile devices that were exposed to the digital billboards
• Retargeting from billboards involves targeting people who have passed by the partner’s billboard location with ads on their mobile devices afterward. So, if someone walks by your billboard, they might later see ads on their phone related to what they saw on the billboard.

Add-on Impressions:

• Display: 666,000 or
• Video: 333,000

Required Assets: See attached specs sheets

Timing:

• Always-on (available July 1 - June 30) 
• Flight date: 4 weeks (partner provides)
• Commitment date: 4 weeks prior to start date (based on signed IO)
• Assets due: 2 weeks from start date (VISIT FLORIDA reserves the right to adjust start date based on receipt of approved assets)

Reporting: VISIT FLORIDA will provide standard reporting within 30 days of the end of the campaign

Value:

• VISIT FLORIDA is co-investing 25% of the media cost. Partner pays 75%. 
• This program requires our “in partnership with VISIT FLORIDA” logo on applicable assets. Logo guidelines and logo options can be found here.

Rates