These tools were designed to provide Partners with access to VISIT FLORIDA's extensive research and insights. Access to these pages is available exclusively to VISIT FLORIDA Marketing Partners.

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Domestic

Leisure

Air and Drive Visitor Snapshot
Comparison table of domestic visitors by season and air/drive.

Seasonal Visitor Profiles
Profiles of Florida's visitors during each season (Spring, Summer, Fall, and Winter) includes visitor insights, trip insights, and competitor insights.

Super Six DMA Visitor Profiles
Visitor profiles of Florida's top DMAs includes information about the trip, visitor insights, and competition. DMAs included in this set are: Atlanta, Boston, Chicago, New York City, Philadelphia, and Washington D.C.

Super Six Snapshot
Comparison table of the top DMAs to Florida, including Atlanta, Boston, Chicago, New York City, Philadelphia, and Washington D.C.

Secondary DMA Visitor Profiles
Visitor profiles of Florida's secondary DMAs includes information about the trip, visitor insights, and competition. DMAs included in this set are: Dallas-Fort Worth, Houston, Nashville, Detroit, and Los Angeles.

Activity Profiles
Visitor profiles by activity in the state include visitor insights, trip insights and competitor insights. Activity profiles in this set include: Beach/Waterfront, Culinary/Dining, Theme/Amusement/Water Parks, Biking, Parks (National, State, etc.), Golf, Professionals Sports, and Amateur Sports.

African American Visitor Profile
Visitor profile includes information about Florida's African American visitors, including visitor demographics, trip characteristics, and top origins.

Hispanic Visitor Profile
Profile of Hispanic travelers who visit Florida includes visitor insights, trip insights, and competitor insights.

LGBT Visitor Profile
Combined visitor profile of lesbian, gay, bisexual, and transgender travelers includes information about their trip, demographic characteristics, and the top origins of these visitors.

Family Visitor Profile
Visitor profile includes information about Florida's Family visitors, including visitor insights, trip insights, and competitor insights.

Business

Business Traveler Profiles
Profiles provide information on travelers who visit Florida for business purposes, transient business (consulting/client services, inspection/audit, etc.) and business group meetings (convention, seminar/training, etc.), including: visitor insights, trip insights, and competitor insights.

Business Traveler Snapshot
Comparison table of domestic business travelers.

International

Canadian Visitor Profiles
Profile of Florida's Canadian visitors provides demographic information on these visitors and characteristics of their trip. Additional profiles for geographic and demographic segments are expected to be available in July 2019, including: Canada, Ontario, Quebec, Matures, Ontario Matures, Quebec Matures, Families, Ontario Families, and Quebec Families.

Latin America Visitor Profiles
Profiles of Florida's visitors from areas within Latin America include insights into who these visitors are, characteristics of their trip, and competition. Profiles included within this set are: Brazil, Colombia, and Mexico (air).

European Visitor Profiles
Profiles of Florida's visitors traveling from areas within Europe include insights into who these visitors are, characteristics of their trip, and competition. Profiles included within this set are: United Kingdom, Germany, and France.

Asia/Oceania Visitor Profiles
Profiles of Florida's visitors traveling from areas within Asia/Oceania include insights into who these visitors are, characteristics of their trip, and competition. Profiles included within this set are: China, Japan, and India.