The VISIT FLORIDA research department studies global consumer trends and travel patterns to learn more about Florida’s visitors and their preferences. Every year our Research Department prepares the industry leading Florida Visitor Study, in addition to many other useful studies. This Visitor Study is the premier reference guide for statistics on visitors to the Sunshine State.

Research FAQ
Visitor Study
Partner Tools
Skift Reports
STR Reports
Quality of Life Dashboard
Data Dashboard

Below are samples of some key statistics on Florida travel from the study.