Data Dashboard Partner Training
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October 2024
Learn all about your new Partnership benefit-- the Data Dashboard! Tourism Economics will walk you through how to use this research tool.
What You’ll Learn:
Explore Key Trends and Insights: Discover the latest trends in the leisure and hospitality industry, including wage growth, travel intent, and visitor spending patterns that are shaping the market.
In-Depth Performance Review: Gain insights into Florida's lodging performance, including detailed data on occupancy, ADR, and RevPAR changes across various markets, helping you stay ahead in a competitive landscape.
Understand Visitor Behavior: Dive into visitor spending trends, TSA checkpoint volumes, and national park visit statistics to better understand current travel behaviors and market opportunities.
Focus on Economic Reality vs. Travel Intent: Learn how different income groups' travel intents align with economic realities.
Restricted to Marketing Partners.
2024 Global Travel Outlook with Skift Research
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March 2024
Will 2024 be a goldilocks year for global travel industry? We've gone from "too cold" during the pandemic to "too hot" as demand for revenge travel outstripped industry capacity. Could 2024 be "just right"?
The core estimates you will find out in this webinar are for international trips out to 2028 and revenue forecasts for the hotel, airline, online travel, short-term rental, and cruise industry.
On top of that we are including sector-specific analysis and insights into how economics, demographics, and consumer trends will shape travel into 2024 and beyond.
Restricted to Marketing Partners.
Online Reputation Management Webinar
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February 2024
How can you effectively manage and utilize ratings, reviews, and testimonials to your advantage? Find out in this webinar hosted by the Adventure Travel Trade Association. Specifically tailored to Florida tourism businesses, this webinar will give you tools and insights that will help you stay competitive in the adventure travel sector.
The Latest Adventure Travel Trends from ATTA
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December 2023
Join VISIT FLORIDA and the Adventure Travel and Trade Association (ATTA) for a 60-minute webinar about current adventure travel trends.
Following our previous workshops on WHY, HOW, and WHAT, in this webinar we will review current trends and discuss how they can help direct the continued development and growth of the Florida Adventure Travel Network. This includes:
- Latest Trends Research from the ATTA - Russell Walters, Regional Director North America
- Florida Research on the Outdoors and Nature Seekers Audience - Jacob Pewitt Yancey, Director of Consumer Analytics and Insights
To learn more about the Florida Adventure Travel Network (FATN) and our work to date, please visit the FATN program page.
Accessible Travel Education for Florida's Tourism Industry
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November 2023
Join VISIT FLORIDA, The University of Central Florida, TravelAbility, and Experience Kissimmee for a presentation on accessible travel. Topics include research updates, best practices for destinations and businesses, and what VISIT FLORIDA is currently doing to reach this target audience.
From Browsing to Booking with Google
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September 2023
Learn about Google My Business and Youtube Shorts directly from Google's travel team. You'll walk away with how to set up your accounts and best practices for using both platforms to grow your business.
Restricted to Marketing Partners.
Hurricane Preparedness Webinar 2023
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July 2023
Do you have a plan for when the Sunshine State isn't as sunny? Join our webinar to learn about the resources and tools available to best prepare your business ahead of hurricane season. You'll hear how VISIT FLORIDA, Expedia, the Florida Department of Commerce, and the Florida Division of Emergency Management work together before, during, and after a storm to support Florida residents and businesses.
Partner Benefits Refresh
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June 2023
Are you maximizing the valuable tools and resources your VISIT FLORIDA Partnership provides your business?
During this webinar, you’ll learn how to:
- Maximize exposure across VISIT FLORIDA’s online and social channels
- Access and navigate through the latest visitor research
- Take advantage of free online learning resources
- Reach thousands of travelers via low-cost/no-cost programs, and much more!
How to Leverage LinkedIn as Part of Your Business Marketing Strategy
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March 2023
Engage with VISIT FLORIDA's new Senior Manager of Social Media, Chad Israel and learn some simple tips for how best to use LinkedIn for tourism marketing. Chad will share some of the latest trends and show you how to leverage LinkedIn as part of your business marketing strategy.
Restricted to Marketing Partners.
SEO - MAXIMIZE YOUR ONLINE PRESENCE
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March 2023
Back by popular demand, VISIT FLORIDA and BCM will conduct a webinar on Search Engine Optimization. During this session, Beeby Clark+Meyler, a digital advertising and SEO Partner, will share best practices and real-world examples. Additional topics will include:
- Understanding the value of Search
- The overall principles of SEO
- Best practice guidelines for content, meta data, and links
- Real-life examples of optimized content vs. non-optimized content
Restricted to Marketing Partners.
10 Tips For Taking Great Florida Photos On Your Phone
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February 2023
Join VISIT FLORIDA for a fun and educational session on how to use your phone to take stunning Florida images. Walk away with simple tips to help you capture picture perfect moments that you can use to promote your tourism product.
Restricted to Marketing Partners.
Building an Accessible Florida
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November 2022
Travelers with disabilities represent a growth opportunity for the Florida tourism industry. But these travelers need information and accommodation to feel confident about a destination. In short, if we make Florida vacations accessible, they will come. Join us for the discussion.
Sailing Into the Wind: Why Data Budgets Have Never Been More Critical
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March 2021
Do you really need a data budget during a global pandemic? As DMO budgets continue to be affected by the ongoing COVID-19 pandemic, data and research line items are often top of mind for the financial chopping block. Join Matt Clement from Madden Media as he discusses the merits, challenges, and risks of optimizing your approach to destination intelligence. Which information streams are mission critical? Why are they? Learn more about how leveraging lodging insights, economic revenue, and visitation data will take your tracking, learning, and reporting to the next level and enable you to easily communicate impact and ROI to key stakeholders.
VISIT FLORIDA's COVID-19 Rebound Campaign
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June 2020
Join us for a LIVE webinar as our team shares details about VISIT FLORIDA marketing programs that were available in 2020. The webinar will feature:
- A high-level overview of VISIT FLORIDA's recovery campaign approach;
- Details on VISIT FLORIDA's free industry tools and paid co-op opportunities at a variety of price points; and
- Year-round domestic co-ops including digital, print, social, welcome center, and research.
Programs will continually be added to the VISIT FLORIDA Online Marketing Planner. We look forward to sharing these programs and working together to ensure Florida's tourism industry can recover from COVID-19 as quickly as possible.
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Social Series: Equipment for Social Media Production
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October 2019
Join us for a look at the equipment and techniques the VISIT FLORIDA Social Team uses for photo and video production - including an inside look at how we produce live videos with a portable kit. This live webinar will cover everything we use including phones, GoPros, tripods, audio solutions, large cameras and lenses for higher quality images, live streaming software and much more.
Restricted to Marketing Partners.
VISIT FLORIDA Brand Evolution Presentation
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October 2019
Visit Florida recently completed a brand evolution and launched a refreshed Florida Brand. Watch the presentation recording to learn key insights about the process, and view highlights from our new guidelines and creative.
Social Series: Using Digital Tools to Enhance Your Social Media Efforts
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September 2019
From creating quick original GIFs to managing a month's worth of content, join the VISIT FLORIDA social media team as they discuss digital tools to help enhance your social media efforts. We'll cover graphic design for non-graphic designers, content management and analysis, and automation options. This webinar is part of VISIT FLORIDA's new year-long social media webinar series.
Restricted to Marketing Partners.
Log-In & Learn: Skift Analyst Call - Destination Marketing Operations Benchmarks
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June 2019
Empowered by the explosion of data, destination marketing teams are on a mission to drive and transform business. Yet, more opportunities and promises mean more complexities. Join us as we talk about core questions.
This session is for those who manage channel and campaign processes and performance evaluation, select and manage technology partners, plan budgets, and coordinate inter- and cross-team communications. Listen-in as we discuss these topics and more:
- Responsibilities and effectiveness of marketing operations in destination organizations
- How destination marketing teams are structured and the effectiveness of each
- Functions that report under marketing in destination organizations
- How destination marketers set up marketing budgets and the effectiveness of each budgeting approach
- How outperforming destination organizations stand out in key marketing operations areas
Restricted to Marketing Partners.
Log-In & Learn: Pinterest - Paid Social Media Advertising
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April 2019
During this session, the Pinterest travel vertical team and Brand Networks, a paid social media Partner, will share best practices and real-world examples to give you a practical foundation of this platform. Additional topics will include:
- Travel Audiences & Industry Research
- Creative Overview / How to build for Pinterest
- Real examples of best performing campaign creative
- VISIT FLORIDA Pinterest co-op overview
We look forward to hearing from you.
Restricted to Marketing Partners.