Florida Adventure Travel Network Webinar: How to Work with Wholesalers
April 23, 2025 at 10:00 a.m. Eastern
Join VISIT FLORIDA and the Adventure Travel and Trade Association™️ (ATTA) for a 60-minute webinar to learn what wholesale tour operators, also called outbound operators and buyers, take into consideration when procuring activities, attractions and accommodations for new itineraries.
During this webinar, you will hear from industry professionals on:
* How they vet and decide on which product to include in their itineraries
* What goes into the building of itineraries
* How they determine which destinations to sell.
* This webinar is specifically designed for guides, DMO’s, accommodations, and service providers in Florida. It's part of an initiative to strengthen and compete in the rapidly growing active and adventure travel sector in Florida.