Domestic Trade Marketing
The North American Marketing team creates co-operative trade and consumer programs for Florida partners to be face-to-face with these market segments, thus increasing brand recognition and keeping Florida top of mind. Events are included in the VISIT FLORIDA Marketing Planner.

Meetings Trade
To position Florida as a top meetings and conventions destination, VISIT FLORIDA attends domestic events throughout the year that target qualified meeting planners from corporations, associations, and third-parties. At many of these events, VISIT FLORIDA has a large presence and co-ops with Partners to enable destinations and businesses to share their meetings message with this key audience under the VISIT FLORIDA umbrella.

Browse the Travel Trade and Meetings programs in the Marketing Planner to see what is currently available

Global Marketing & Trade

The International Marketing team creates trade and consumer advertising, co-op marketing programs at trade shows and events, and programs with influential global product managers, travel brands, airlines and airports in several international regions of focus, including Canada, the United Kingdom, Brazil, Colombia, Mexico, Germany, Argentina, Chile, Peru, and Ecuador. International Marketing programs include opportunities with TV, radio, out of home, print, social, experiential and digital advertising placements. In addition, the team works with VISIT FLORIDA's Promotions and Public Relations teams to develop international promotion co-ops, FAM opportunities, media receptions and media missions. Browse the Marketing Planner for programs targeting our international markets.