Domestic Trade Marketing
The North American Marketing team creates co-operative trade and consumer programs for Florida partners to be face-to-face with these market segments, thus increasing brand recognition and keeping Florida top of mind. Events are included in the VISIT FLORIDA Marketing Planner.

Meetings Trade
To position Florida as a top meetings and conventions destination, VISIT FLORIDA attends domestic events throughout the year that target qualified meeting planners from corporations, associations, and third-parties. At many of these events, VISIT FLORIDA has a large presence and co-ops with Partners to enable destinations and businesses to share their meetings message with this key audience under the VISIT FLORIDA umbrella.

Browse the Travel Trade and Meetings programs in the Marketing Planner to see what is currently available