Public Relations

Submit a Press Release
On VISIT FLORIDA's Media Relations Site, media can access the latest information on industry announcements, research and more. Partners who would like the opportunity to be featured should email their press releases to pr@VISITFLORIDA.org. If your press release is selected, it will be placed in the “Industry Press Releases” section. Industry Releases typically take 1-2 weeks to appear on the media site. It's a great practice to share your stories with us regularly, so our team is informed when we speak to the media.

In addition to posting Partner releases, VISIT FLORIDA writes and publishes press releases for the domestic and international markets that align with our editorial calendar. If you have relevant information on the topics found in our editorial calendar below, please submit it as an attachment to pr@VISITFLORIDA.org.

Download a PDF of the Editorial Calendar

Download the VISIT FLORIDA Press Release Template

Host a Group FAM or Individual Press Trip
VISIT FLORIDA's PR Department is always working with media and content creators to encourage coverage of Florida and increase mentions of our Partners. We believe that when time and assistance is invested to bring media to the Sunshine State for editorial research, valuable, personal stories about Florida and our Partners are produced. VISIT FLORIDA uses this form for Journalists and this form for Content Creators to vet media and content creators before presenting opportunities to Partners.

If your destination is interested in hosting a group familiarization (FAM) trip or an individual press trip for journalists and content creators, fill out the online form and select the markets you are interested in hosting. Our PR team will evaluate and be in touch.

Attend a Media Reception/Mission
Each year, VISIT FLORIDA hosts media receptions and missions in both the domestic and international markets. Partners can learn more about these programs by visiting the Marketing Planner and selecting “Public Relations” under Program Types.

Browse the PR programs in the Marketing Planner to see what is currently available.

Travefy

VISIT FLORIDA is partnering with Travefy to provide DMO partners with a new way to create and share itineraries for media, content creator and trade FAMs. Travefy is an easy to use platform that can be used on the web or via the Travefy App. Partners can use their own content, include photos, videos, links and maps, collaborate in real time and more.

VISIT FLORIDA will be working with DMO partners in Travefy for all itineraries for PR and Trade group and individual FAMs. In addition to collaborating with VISIT FLORIDA on itineraries, you can use Travefy to build your own itineraries when you host on your own. Each partner will be provided with one login per DMO, unless your DMO has a separate Trade and PR team. If that is the case, two logins will be provided. Any DMO needing more than two logins can purchase additional licenses directly from Travefy.

Want to learn more? Click here to watch our Travefy webinar.

Ready to start using Travefy? Click here to register for a Travefy account.