The Marketing Planner is VISIT FLORIDA’s one-stop shop for cooperative marketing programs, including advertising, sales, PR, promotions, Welcome Centers and industry education opportunities. Programs are posted as they become final. Check the Planner regularly in order to take advantage of all available programs.
Marketing Partners receive discounted rates on VISIT FLORIDA marketing programs. Web Partners receive exposure on www.VISITFLORIDA.com and are eligible to participate in marketing programs at the Web Partner/non-partner rate. Non-partners are not eligible for the discounted rates.
The advertising department negotiates all paid and sanctioned co-op media placements for VISIT FLORIDA, as well as directs our digital agency. This ensures all media placements are creative, effective, and designed to meet both short-term and long-term marketing and communications goals.
Sanctioned Co-op Programs
Sanctioned co-op programs are media placements negotiated by VISIT FLORIDA with publishers to set up Special Florida Advertising Sections at the most advantageous rates for our Partners. VISIT FLORIDA does not pay for these placements, rather the publication works directly with the Partners to establish their buys and advertise their business under the VISIT FLORIDA brand.
Dedicated Co-op Programs
Many of the media buys our team negotiates and places have co-op portions built into them. VISIT FLORIDA works alongside partners to place the these buys. Dedicated co-op opportunities include TV, radio, out of home, print, social, and digital advertising placements.