Type of Program: Geofencing Display or Video

Target Audience: Arts & Culture

Target Markets (includes all): 

• Atlanta, Boston, Chicago, New York, Philadelphia, Washington D.C., Houston, Dallas, Louisiana, Alabama, Mississipppi, Baltimore, Detroit, Indianapolis, Nashville, Raleigh, St. Louis

Estimated Impressions: 

• Display Package: 555,000
• Video Package: 200,000

Required Assets: See attached specs sheet

Timing:

• Always-on (available July 1 - June 30) 
• Flight date: 4 weeks (partner provides)
• Commitment date: 4 weeks prior to start date (based on signed IO)
• Assets due: 2 weeks from start date (VISIT FLORIDA reserves the right to adjust start date based on receipt of approved assets)

Reporting: VISIT FLORIDA will provide standard reporting aloing with the invoice within 30 days of the end of the campaign

Why Geofencing? 

• Geofencing uses location-based data to create custom audience segments. Geofencing is like drawing a virtual boundary around a real-world location. When someone enters or exits this boundary with their mobile device, it triggers certain actions like being targeted with ads.
• This targeting solution reaches an Arts & Culture audience by using geo-location data to reach people who have visited museums, attended concerts and/or visited art venues on past vacations.

Value:

• VISIT FLORIDA is co-investing 25% of the media cost. Partner pays 75%.
• This program requires our “in partnership with VISIT FLORIDA” logo on applicable assets. Logo guidelines and logo options can be found here.

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