Tap into VISIT FLORIDA’s 1st Party Data. Capture the users engaging with the VISIT FLORIDA website and retarget them with the local partner messaging across the web. This is a user indicating active interest in a trip to Florida by engaging with the VISIT FLORIDA website, which makes for a very qualified audience for a local partner. 

Type of Program: Remarketing Display

Target Audience: Visitors to VISITFLORIDA.com and Look-alike audiences

Target Markets (includes all):  

• East of the Mississippi plus
• Primary DMAs: Atlanta, Boston, Chicago, New York, Philadelphia, Washington DC and
• Secondary DMAs: Baltimore, Dallas, Detroit, Houston, Indianapolis, Nashville, Raleigh and St. Louis

Audience Overlay Options (may choose one):

• Arts & Culture (includes Culinary)
• Families
• Outdoors & Nature
• Winter Sun Seekers

Estimated Impressions: 

• Basic Package: 714,000
• Premium Package: 4.1 million

Required Assets: See attached specs sheet

Timing:

• Always-on (available July 1 - June 30) 
• Flight date: 4 weeks (partner provides)
• Commitment date: 4 weeks prior to start date (based on signed IO)
• Assets due: 2 weeks from start date (VISIT FLORIDA reserves the right to adjust start date based on receipt of approved assets)

Reporting: VISIT FLORIDA will provide standard reporting aloing with the invoice within 30 days of the end of the campaign

Why Remarketing? 

• How does remarketing work? Users visit VISITFLORIDA.com and later they surf the web. Your ad recaptures their interest and they visit your website looking for inspiration. Opportunity to display your message in front of a highly qualified audience who are interested in visiting Florida.
• Ability to remarket to an audience that is showing interest in visiting Florida.
• We utilize our first party data for retargeting and audience extension (lookalikes), plus prospecting and behavioral targeting for enhanced performance.

Value:

• VISIT FLORIDA is co-investing 25% of the media cost. Partner pays 75%.
• This program requires our “in partnership with VISIT FLORIDA” logo on applicable assets. Logo guidelines and logo options can be found here.

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