For media looking for press trip assistance, please fill out our Press Trip Request Forms located on our VISIT FLORIDA Media Site.

VISIT FLORIDA’s PR Department is always working with media to encourage coverage of Florida and increase mentions of our Partners. We are pleased to provide qualified media (journalists/photographers and social influencers) the opportunity to visit Florida on an individual press trip or a group FAM tour. By investing time and assistance to bring media into the state, valuable and personal stories and/or images about your destinations are produced.

The Host a Media Trip program was created to help us learn the interest you have in hosting media and the offerings you can provide so we can better serve our Partners by finding media appropriate for promoting your destination.

Share your interests and details on your offerings with our team by completing the Host a Media Trip Form. 

More about the opportunities:

Individual Press Trips:

To increase positive publicity, VISIT FLORIDA works on an individual basis with media visiting Florida for editorial research on upcoming stories.

To help promote coverage on a statewide level, we ask individual media interested in exploring Florida to visit at least three (3) destinations during their trip. Some media have assigned stories with specific locations they need to visit, however, many times the media are looking to us to help advise them on the best locations across the state, that can offer content fitting their audience and outlet needs.

The itinerary, including accommodations, some meals, and activities are arranged in advance and are requested to be provided complimentary by hosting partners.

What VISIT FLORIDA provides:

• Constant outreach and communication with travel media;
• Review of press trip requests and vetting of the media;
• Keeping your destination top of mind when appropriate media submit requests;
• Working with multiple Partners to support the entire trip organization;
• Media travel reimbursement for flights, ground transportation, etc.;
• Follow-up to secure and share media production after the trip.

Group FAM (familiarization) Tours:

VISIT FLORIDA organizes group FAM tours, arranged around a specific region of Florida, and invite media who contribute to the appropriate outlets where our Partners' offerings can be best promoted. The group is accompanied by VISIT FLORIDA representatives and escorted around Florida to personally experience the destinations and generate content for their outlets, upcoming articles and/or assigned stories.

The itinerary, including accommodations, meals, and activities are arranged in advance and are requested to be provided complimentary by hosting partners. 

What VISIT FLORIDA provides:

• Vetting and inviting of the media;
• Working with multiple Partners to support the entire tour's planning process;
• All communications with traveling media;
• Attend and execute the tours by managing media, the planned itinerary and other on-the-ground directives to ensure a smooth and beneficial tour;
• Arranging media travel arrangements for flights, ground transportation, etc.;
• Follow-up to secure and share production after the tour.

Is your destination, property or attraction interested in hosting media from Domestic, Canada, UK, Germany, Colombia, Mexico and Brazil markets? Please take a moment to complete the Host a Media Tour Form to tell us more how you'd like to participate.

Our PR Account Executives will review your information to keep you in mind for hosting opportunities that fit your needs. We are thankful for your continued support of VISIT FLORIDA's programs and PR efforts across the state!