Welcoming Type That’s
Familiar But Fresh

Our brand is modern and approachable and so is our typography. Henderson Sans is our primary font and represents the casual Florida vacation state of mind. We also have a stylized version with a unique shadow effect that makes the type pop off the page. Finally, we have a textured script font for our city lockups and other call-outs that emulates handwriting to add a personal touch.

Headlines That Pop

Our headlines are written in all caps and in the Henderson font. We also have a second style that quite literally follows the sunshine by revealing the shadow caused by the light passing over the type.

Communicating Through Hierarchy

Our fonts and messaging are only as effective as they are organized. Through type size and positioning, we ensure that what we’re saying is understood clearly and powerfully.

Digital

Digital

Print