TALLAHASSEE, Fla. – Today, VISIT FLORIDA President & CEO Ken Lawson announced the appointment of Cynthia Hefren as its new Chief Financial Officer.  Hefren, who most recently served as the Assistant State Audit Supervisor for the North Carolina Office of the State Auditor, will assume her new position with VISIT FLORIDA on April 10.

Ken Lawson said, “As we work to increase transparency and accountability at VISIT FLORIDA, I am proud to appoint Cynthia as our new CFO.  While working with Cynthia at the Florida Department of Business & Professional Regulation, I saw first-hand her ability to effectively use taxpayer dollars.  Cynthia’s decades of experience will help our organization remain competitive and continue to attract more visitors to Florida.”

Hefren, a Certified Internal Auditor and Certified Information Systems Auditor, has more than 25 years of experience in managing and leading audits to improve performance of government operations coupled with executive management experience in providing cost-effective oversight.  In addition to her most recent work in the North Carolina Office of the State Auditor, she has served the taxpayers of Florida in various capacities, including as Director of Auditing for the Florida Department of Business & Professional Regulation, Executive Director of the Florida State Boxing Commission, Operations & Management Consultant Manager for the Florida Department of Children & Families and as Professional Accountant Specialist for the Florida Department of Corrections.  

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