TALLAHASSEE, Fla. – Under Governor DeSantis' visionary leadership, Florida has seen record-breaking visitation. As global travel resumes, VISIT FLORIDA stands ready to drive further innovative marketing campaigns to welcome new and returning guests to the state's many wonders. The Focus on Florida’s Future Budget provides $105 million to continue VISIT FLORIDA’s success.

"Governor DeSantis’ support for VISIT FLORIDA is critical to Florida’s local and state tourism marketing partnership,” said Dana Young, VISIT FLORIDA President and CEO. "Under the Governor’s leadership, Florida’s tourism economy has repeatedly set records, hedging against Washington, D.C.’s regressive economic tactics, and the economic backsliding experienced by most states.”

Working hand-in-hand with the Governor and our state and local partners, VISIT FLORIDA has created an economic development program with positive returns throughout the state. VISIT FLORIDA leverages its extensive marketing capabilities to develop world-class marketing campaigns that showcase every part of Florida's allure, from thrilling adventure to culinary gems, all while highlighting Florida's Sunshine.

As seen through the record number of visitors already received in 2023 and the record-smashing 137.4 million visitors in 2022, the state's investment in VISIT FLORIDA is vital to the continued success of Florida's Tourism Industry. Tourism has been a foundation of Florida's economy in both times of crisis and prosperity. VISIT FLORIDA works every day to ensure our state remains the top destination for visitors worldwide. Governor DeSantis' budget recommendation will enable VISIT FLORIDA to continue positively impacting Floridians and the state's economy.

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