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Dana Young Announces Retirement as President and CEO of VISIT FLORIDA

December 10, 2024

TALLAHASSEE, Fla. — Today, Dana Young, President and CEO of VISIT FLORIDA, announced her retirement after six years of dedicated service leading the state’s official tourism marketing organization. Young, the longest-serving agency head in the DeSantis Administration, will remain in her role until a new President and CEO is appointed and onboarded. Under President Young’s leadership, [...]

Florida Again Shatters Tourism Records; Posts Highest Visitation Numbers in State History in 2023

December 10, 2024

TALLAHASSEE, Fla.—Today, Governor Ron DeSantis announced record-breaking visitation numbers in 2023. Tourists to Florida were found to have spent a record $131 billion in the state—an increase of 5% over 2022—in addition to $36.9 billion in local, state, and federal tax revenue. Florida remains the premier travel destination of the nation and the world.“Florida can’t be [...]