International Tourism to Florida Continues to Rise

February 16, 2024

TALLAHASSEE, Fla. — Today, VISIT FLORIDA announced that in 2023, Florida welcomed 135 million visitors, leading 2019 tourism levels by 3.0%. Overseas visitation in Q4 2023 is estimated at 2.3 million, an increase of 15.9% from Q4 2022, a sign that Florida continues to be the preferred destination for international travelers. Canadian visitation is estimated at [...]