VISIT FLORIDA Launches Its Largest Hurricane Recovery Campaign Ever
October 24, 2024
TALLAHASSEE, FL – Today, VISIT FLORIDA announced the state’s largest-ever tourism recovery marketing campaign in response to Hurricanes Helene and Milton. With a $5.75 million, multi-phase initiative, the campaign showcases Florida’s unwavering spirit and reassures the world that the Sunshine State is open and ready to welcome visitors. “Floridians are resilient and our incredible tourism industry [...]
Read more2024 Florida Tourism Industry Awards Announced
August 29, 2024
TAMPA, Fla. – Yesterday, VISIT FLORIDA announced the recipients of the 2024 Florida Tourism Hall of Fame and Flagler Awards during the annual Chairman’s Dinner. Each year, leaders in Florida tourism are chosen by selection committees to receive these prestigious awards. This year’s event was held during the 2024 Florida Governor’s Conference on Tourism at [...]
Read moreGovernor Ron DeSantis Announces Greatest Second-Quarter Tourism Numbers in Florida History
August 15, 2024
TALLAHASSEE, Fla.—Today, Governor Ron DeSantis announced that Florida welcomed a record-breaking 34.2 million visitors in the second quarter of 2024. This figure represents a 1.7% increase over the same period in 2023, setting a new all-time high for second-quarter visitation in the state’s history."Florida continues to set the standard as the top destination for tourists," said [...]
Read moreGovernor Ron DeSantis Announces Record Breaking Tourism Numbers
May 16, 2024
TALLAHASSEE, Fla.—Today, Governor Ron DeSantis announced that tourism to Florida has reached unprecedented levels, solidifying Florida's status as the premier destination for travelers worldwide. Revised figures for 2023 show that Florida welcomed more than 140.6 million visitors, breaking previous records. Additionally, Florida’s first quarter of 2024 hit 40.6 million visitors, the highest ever recorded for a [...]
Read moreVISIT FLORIDA Awarded Funding for a Groundbreaking Regional Tourism Initiative from Triumph Gulf Coast, Inc.
April 10, 2024
TALLAHASSEE, FL - Today, VISIT FLORIDA announces that it has been awarded a three-year grant of $10.5 million from Triumph Gulf Coast, Inc. to create an innovative regional marketing campaign focused on promoting the region’s outdoor and adventure experiences to drive tourism growth and economic development across Northwest Florida. This is the first Triumph awarded project [...]
Read moreInternational Tourism to Florida Continues to Rise
February 16, 2024
TALLAHASSEE, Fla. — Today, VISIT FLORIDA announced that in 2023, Florida welcomed 135 million visitors, leading 2019 tourism levels by 3.0%. Overseas visitation in Q4 2023 is estimated at 2.3 million, an increase of 15.9% from Q4 2022, a sign that Florida continues to be the preferred destination for international travelers. Canadian visitation is estimated at [...]
Read moreTravelers to Florida Continue to Outpace the Nation
January 12, 2024
TALLAHASSEE, Fla. — Today, Governor Ron DeSantis highlighted a recent study commissioned by VISIT FLORIDA which shows that with the record-breaking number of visitors in 2022, travelers spent a record $124.9 billion, outpacing 2021 by nearly $20 billion. For every dollar spent by the 137.4 million visitors in 2022, 97 cents were retained in the [...]
Read moreVISIT FLORIDA Applauds Governor Ron DeSantis’ Focus on Florida’s Future Budget
December 07, 2023
TALLAHASSEE, Fla. – Under Governor DeSantis' visionary leadership, Florida has seen record-breaking visitation. As global travel resumes, VISIT FLORIDA stands ready to drive further innovative marketing campaigns to welcome new and returning guests to the state's many wonders. The Focus on Florida’s Future Budget provides $105 million to continue VISIT FLORIDA’s success. "Governor DeSantis’ support for [...]
Read moreTo see more, visit our complete News Release Archive.