Nicki Grossman

Over the past 11 years, Nicki was instrumental in communicating positive messages and keeping media updated on behalf of the entire state. Under her leadership, tourism in the greater Fort Lauderdale area experienced record-breaking growth, which is due in part to her vision, innovation and creativity in directing the marketing of the destination and the positioning of the brand.

Grossman served on the American Coastal Coalition Board of Directors. She also served on the Florida Commission on Tourism, where she was elected 2007-2008 Chair for VISIT FLORIDA, the state’s tourism marketing organization.

As Vice Chair of the Super Bowl Host Committee, she was instrumental in bringing the NFL Super Bowl to south Florida in 2007 and its return in 2010. She also helped create the Superior Small Lodging program, which was so successful that it was later adapted by VISIT FLORIDA to market small hotels throughout the state.

Ed Litrenta

In his current role, Litrenta’s responsibilities include the development of alliances with organizations in an effort to maximize resources to the benefit of both.

In 1990, Litrenta was appointed the Director of Tourism for the State of Florida until he joined Busch Entertainment in 1990 as Vice President of Marketing for SeaWorld Orlando. His marketing prowess helped launch both Walt Disney World and Discovery Cove and position two SeaWorlds and the state of Florida as top tourist destinations. Specifically, his team developed the marketing plan to launch Discovery Cove in 2000. He was also a member of the marketing team that opened Walt Disney World.

Ed Litrenta exemplifies the professionalism and dedication of the men and women who have worked to keep Florida the world’s favorite travel destination.